Shaquille O’Neal’s Plan to Bring Back Reebok Basketball
In mid-March, Reebok staged its annual brand summit for about 500 business partners at the Artists for Humanity EpiCenter, an events space in Boston, where Todd Krinsky, the company’s chief executive, was harboring a secret. Mr. Krinsky told his audience that Shaquille O’Neal, the new president of Reebok’s soon-to-be-resuscitated basketball division, had been hoping to…