Why Are All Those People Outside H&M, Again?

From the designer’s perspective, the upsides are clear: H&M offers intense exposure, including press coverage and a robust marketing budget. Prince and Nicki Minaj performed at a party celebrating Versace’s collaboration in 2011. Sofia Coppola directed a commercial for Marni’s collection in 2012, as did Baz Luhrmann for Erdem in 2017. It can also be…