What Do Candy Hearts Tell Us? Be Clever. Be Current. Be Mine.
For a few years after Mr. Marshall retired in 2000, the company picked themes that were less about love and more about, well, anything. In 2003, it pursued an education angle, with “Let’s Read” and “Wise Up.” In 2005, a banner year for New England’s professional sports teams, messages included “Be a Sport” and “Cheer…