Roving Weddings Take Guests on a Ride

From the venue, the group headed to two different bars, then to a local steakhouse for dinner. Afterward, Mr. Brady, a 38-year-old digital marketing specialist, and Ms. Brady, a 38-year-old corporate finance manager, got back on the trolley with their guests for an hour-long tour of the park, stopping at several scenic overlooks. “We made…

Making Matilda Djerf a Household Name

STOCKHOLM — It was a gray summer’s day, but on the first floor of a grand office block typically occupied by bankers and shipping brokers, Matilda Djerf was basking in the glory of Midsommar. Ms. Djerf, a 25-year-old social media influencer who founded the fashion brand Djerf Avenue with her boyfriend, Rasmus Johansson, in 2019,…