Start-Up Says It’s Changing Eye Care for the Better. Others See It Differently.
The colorful ads on Facebook and Instagram promise a fantastic bargain: “Stop overpaying for contact lenses. Get 30 contacts delivered to your door for ONLY $1.” Captions like “wow” and “what a steal” splash across images of teal containers and lenses perched on fingertips, urging consumers to act fast. This social media marketing has been…