Advertising: Tricky Ads From a Vitamin Company That Talks Up Openness
The online vitamin and supplement marketplace is fierce, star-studded and murky. The Kardashians endorse gummies they say promote hair health. Gwyneth Paltrow’s Goop website pushes pills and liquids in the name of holistic wellness. Even the conspiracy website Infowars is partly funded through the sale of potions and powders. In this crowded field, the start-up…