For the surgically disinclined, Jeannel Astarita, an aesthetician and founder of Just Ageless, in the Howard Hotel in SoHo, often recommends Ultherapy, a noninvasive therapy that uses ultrasound delivered through the skin to heat the deep dermis and is said to trigger skin lifting and tightening.
Lauren Abramowitz, a physician assistant and founder of Park Avenue Skin Solutions in TriBeCa, uses a hybrid of Kybella (the fat-melting injection), Botox and soft-tissue fillers to transform a weak jawline into a stronger one. (The American Society for Dermatologic Surgery reports that treatments like Kybella, most commonly used to reduce fat below the chin, rose 23 percent in 2017.)
Those who want something less invasive have options like a facial by Mila Moursi, an aesthetician in Beverly Hills who has been credited with keeping Charlize Theron, Jennifer Aniston and Jane Fonda camera-ready. At Ms. Moursi’s spa and at Barneys New York, clients can experience her Signature Firming Treatment ($250), which involves manual massage and microcurrents to enhance the jawline.
For a temporary fix, there’s always makeup. Elyse Reneau, the global pro artist for Too Faced Cosmetics, demonstrates in a YouTube video how to use Too Faced’s new Super Coverage 4-in-1 concealer ($29) to create the illusion of a sharper jawline.
Her advice: “Start behind the ear, draw a line right on your jawline in a shade that’s two to three shades deeper than your natural skin tone, then blend with a wet beauty sponge down the sides of the neck.”
Amid all of the options, Gracia Tapia, a patient of Dr. Rollins, is glad she invested $5,000 in her jawline procedure. The change in her appearance prompted Ms. Tapia, 39, a probation corrections officer in Riverside, Calif., to start exercising regularly and to be more mindful of what she eats; she has lost 70 pounds.
“I always used to ask people to ask me before they posted a picture, and now it doesn’t matter,” she said. “I love how I look.”