The knife-edge zing of pink grapefruit, mellowed with a touch of sweetness, is what comes through in this new soft drink and mixer by East Imperial of New Zealand. The company partnered with Jim Meehan, the bar expert, to help create it. The soda will elevate your Paloma, and it also begs for white rum or gin.
East Imperial Grapefruit Soda, $7.99 for four five-ounce bottles at Butterfield Market, 1114 Lexington Avenue (78th Street), 212-288-7800.
And for that cocktail …