The top five influencers
in China
Kirstin Sinclair/Getty Images
1. Peter Xu (above)
A blogger, now known for fashion collaborations and appearances
2. Tao Liang, or Mr. Bags
His online shop sold thousands of handbags in seconds
3. Ye Si, or Gogoboi
One of China’s most influential fashion bloggers
4. Ji Liang
Writer, blogger, fashion critic and radio D.J.
5. Yang Kai Li, or Li Ge
A livestream singer, recently in the news for “insulting” the Chinese national anthem
The top five influencers
in the United States and Canada
Rosdiana Ciaravolo/Getty Images
1. Jeffree Star, or jeffreestar (above)
Internet celebrity and makeup artist
2. Kim Kardashian, or kimkardashian
Reality TV star, wife of Kanye West
3. Gigi Hadid, or gigihadid
Model, recently reconciled with Zayn Malik
4. Bella Hadid, or bellahadid
Model, Gigi’s younger sister
5. Stefani Germanotta, or ladygaga
Singer, songwriter and actress
The top five influencers in Europe
Mike Coppola/Getty Images
1. Millie Bobby Brown, or milliebobbybrown
(above)
British actress and model
2. Cara Delevingne, or caradelevingne
British actress and model
3. Chiara Ferrangni, or chiaraferragni
Italian fashion influencer
4. Sanaa El Mahalli, or sananas
French YouTube beauty star
5. Zoe Sugg, or morezoella
British YouTube celebrity
The voices creating the most value
for luxury brands
INFLUENCER
U.S.,
Canada
MEDIA OWNED
BY BRANDS
Types of influencers who resonate most,
by number of followers
MICRO
10–100K
MID-TIER
100–500K
MEGA
500K–2 MILLION
88% of media value
U.S.,
Canada
Channels where influencers are
creating the most value
U.S.,
Canada
Methodology: Launchmetrics, a technology and data analytics provider, in collaboration with the Chinese influencer marketing platform Parklu, used its proprietary Media Impact Value algorithm to measure the impact of brand appearances on online, social and print channels of the top 100 luxury brands in clothing and footwear, bags and accessories and jewelry and watches in China, the United States and Canada and Europe. The algorithm takes into account both media and content quality to provide a higher value for content posted by more influential voices or content that includes powerful images or videos.
The top five influencers
in China
In the United States
and Canada
Kirstin Sinclair/Getty Images
Rosdiana Ciaravolo/Getty Images
Mike Coppola/Getty Images
1. Peter Xu (above)
A blogger, now known for fashion collaborations and appearances
2. Tao Liang, or Mr. Bags
His online shop sold thousands of handbags in seconds
3. Ye Si, or Gogoboi
One of China’s most influential fashion bloggers
4. Ji Liang
Writer, blogger, fashion critic and radio D.J.
5. Yang Kai Li, or Li Ge
A livestream singer, recently in the news for “insulting” the Chinese national anthem
1. Jeffree Star, or jeffreestar (above)
Internet celebrity and makeup artist
2. Kim Kardashian, or kimkardashian
Reality TV star, wife of Kanye West
3. Gigi Hadid, or gigihadid
Model, recently reconciled with Zayn Malik
4. Bella Hadid, or bellahadid
Model, Gigi’s younger sister
5. Stefani Germanotta, or ladygaga
Singer, songwriter and actress
1. Millie Bobby Brown, or milliebobbybrown
(above)
British actress and model
2. Cara Delevingne, or caradelevingne
British actress and model
3. Chiara Ferrangni, or chiaraferragni
Italian fashion influencer
4. Sanaa El Mahalli, or sananas
French YouTube beauty star
5. Zoe Sugg, or morezoella
British YouTube celebrity
The voices creating the most value for luxury brands
INFLUENCER
U.S.,
Canada
MEDIA OWNED
BY BRANDS
Types of influencers who resonate most, by number of followers
MICRO
10–100K
MID-TIER
100–500K
MEGA
500K–2 MILLION
88% of media value
U.S.,
Canada
Channels where influencers are creating the most value
U.S.,
Canada
Methodology: Launchmetrics, a technology and data analytics provider, in collaboration with the Chinese influencer marketing platform Parklu, used its proprietary Media Impact Value algorithm to measure the impact of brand appearances on online, social and print channels of the top 100 luxury brands in clothing and footwear, bags and accessories and jewelry and watches in China, the United States and Canada and Europe. The algorithm takes into account both media and content quality to provide a higher value for content posted by more influential voices or content that includes powerful images or videos.
