MoonSwatch: Has the Frenzy Changed the Future?
LONDON — Sometime in the early hours of March 26, Paul McKeown woke up on the sidewalk for the second morning in a row. The 58-year-old retiree, an avid watch collector, had been sleeping outside the Carnaby Street store of the Swatch watch brand, waiting for it to start selling MoonSwatch, a new collection made…
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