Inside the 300-Hour Making of Olivia Rodrigo’s Red Dior BRIT Awards Haute Couture Dress

Yesterday in London, Olivia Rodrigo had one of the biggest nights of her career in the UK, performing “Drivers License” at the BRIT Awards and meeting her idol Taylor Swift after the show. For Rodrigo’s debut BRIT Awards performance (and Swift hangout!), the singer wore a custom Dior Haute Couture dress—one that took a total of 300 hours to make.

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Savoir faire images from Dior below show the intricate detail and craftsmanship that went into the construction of Rodrigo’s red silk dress and embroidered tulle bra and panties. Four people worked on the striking performance look.

Rodrigo shared a photo of herself on her Instagram in the outfit, writing, “brits babyyyyyyy @dior”

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You can see footage of the haute couture look in action as Rodrigo performed below:

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Rodrigo spoke to ELLE earlier this year about how she copes with pressure to make music on par with her viral hit “Drivers License.”

“I thought I was going to be really in my head, like, ‘I’m never going to write a song as good as that again,’” she started. But instead, “this song has given me a lot of confidence in my voice.”

Rodrigo said generally, she is getting more of a sense how she wants to present herself to the world: “I think songwriting has really helped me home in on what I like about myself and my art,” she admitted. “I just want to be effortless, I guess. Whether it’s in my fashion or my songs or my social media, I want to just be like, ‘Yo, this is me. And I’m sometimes weird as fuck, and I’m sometimes polished and put together.’ I think that’s the antithesis of a brand.”

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