Courtesy of Savage X Fenty
Rihanna is getting in the subscription box game. On Thursday night she took to Instagram to announce the launch of Savage X Fenty‘s new XTRA VIP box with an adorable video of her dressed in head-to-toe Savage X Fenty and a face full of Fenty Beauty goodies. I’m sure she said some important things in the video, but the spot-on French accent and Stunna Lip Paint in Uncensored had me mesmerized.
Savage X Fenty’s XTRA VIP box is a monthly subscription service featuring a collection of Savage X intimates curated by Rihanna herself and, sometimes, intimates selected by a guest of her choosing. For the first drop, XTRA VIP members will receive a two-piece Tiger Chiffon set (a romper and a robe) with a black lace blindfold. Rihanna also throws in Truth or Dare’ collectible dice with playful sayings like “cuffs, paddle or whip?”, “I like it when you…” and “blindfold me” on each roll.
Savage X Fenty
In another video, Savage X Fenty enlisted Instagram’s favorite dancing motivational star and King of XTRA, Donte Colley, to promote the new service. Colley dances as affirmations like “You are beautiful. Don’t you ever forget it,” “Be yourself. You are amazing in every way possible,” and my favorite, “Keep doing your thang honey! U are slayin” fly across the screen.
Rihanna’s first box is $59.95, while the regular subscription is $49.95 per month (with the option to opt out months of your choosing); the retail value of the box is $160. Other membership perks include early access to Savage X releases, up 25% off selected styles, and free shipping on purchases over $50. You can sign up at savagex.com.
