Very few people know how to leverage their massive social media following into a lasting career. But Aimee Song, the mastermind behind the moniker Song of Style (her Instagram account boasts over five million followers) and YouTube channel, is in a league of her own. After being one of the early influencers in Revolve’s squad, Song is taking her relationship with the retail behemoth a step further with the release of her very own Song of Style x Revolve apparel collection.
Over on her personal Instagram, Song announced her newest endeavor and teased a yellow two-piece skirt set, presumably from her upcoming Revolve line.
“I can’t keep the secret anymore! It’s officially here: the launch of @songofstyle, the label! I’ve been dreaming about this for years,” she wrote. “There’s a reason why it took me so long to launch my own label. I wanted to do it right and I knew I needed the right partners and team to make this special, wearable and accessible for all of you.”
Song’s will debut her 50-piece Revolve collection on May 13, an assortment of styles that were inspired by Sex and the City’s Samantha Jones, Princess Diana, Amal Clooney and Meghan Markle, Business of Fashion reports. Song has been teasing the collection on the Song of Style Instagram, which has been wiped clean of all content save for a white paper that reads “Song of Style” with the accompanying caption, “5/13/19.”
No telling where Song’s collection falls on the price spectrum, but Business of Fashion did reveal one of the pieces retails for $238, similar to Revolve’s other in-house brands Amanda Uprichard and For Love & Lemons. In a teaser posted to Song of Style’s Instagram, Aimee is seated at the head of a conference table while her employees bombard her with color charts and samples, including a tweed jacket and denim shorts. Aimee herself is dressed in a lilac blazer dress, which could also be from her upcoming line.
