Name: Terrell Grice
Hometown: Mullins, S.C.
Now lives: In an apartment in Hollywood.
Claim to Fame: Mr. Grice is an R&B artist and host of “The Terrell Show,” a variety series on YouTube that has amassed more than one million subscribers by spotlighting both established and rising music artists including Coco Jones, Daley, Kelly Price and PJ Morton.
Because Mr. Grice is a singer himself, with deep knowledge of music across many genres, his guests feel at ease sharing their stories and showcasing their vocal abilities. “After we film episodes, the artist doesn’t want to leave because we cultivate such a warm, nurturing environment,” he said. “We continue the party after the episode is done.”
Big Break: A big fan of TV singing competitions, Mr. Grice started his YouTube career in 2017 by posting reaction videos to shows like “The Four: Battle for Stardom,” which featured Sean Combs and others. To create a home studio, he painted one wall in his bedroom neon green and used “one little light from Home Depot and the first camera that I could find,” he said.
The idea to create a show with interviews and singing materialized after Noah Barlass, a former contestant on “The Four,” contacted him. “I always tell people ‘The Terrell Show’ was not my idea,” he said. “The first episode came to be from an artist seeing me talk about music.”
Latest Project: The sixth season of “The Terrell show” premiered in March with noticeably higher production value. Every season Mr. Grice chooses an uplifting message to share with viewers. Season 6 is about conquering overthinking and self-doubt. “There are just certain artists that are known, underground and up-and-coming, that can help me articulate that message,” he said. The gospel singer Kierra Sheard opened the season with the song “Hang On.” And earlier this year, Mr. Grice was a guest star on Season 3 of “The Ms. Pat Show,” a BET+ sitcom.
Next Thing: Mr. Grice plans to return to the recording studio, not as a host but as an artist and songwriter. “I’m meeting more producers and more writers — you just get connected,” he said. “I’m looking forward to doing my own music.”
Old-School Records: Mr. Grice often visits record stores throughout Los Angeles. “I digest music very differently than most people,” he said. “I prefer physical music, the records, the vinyls. When I pick up that album in the record store, I’m looking at not just one person’s work, it’s hundreds of people’s work: producers, writers, A&R’s, stylists, everything.” He studies the credits to learn who’s making waves.