Why N.B.A. Stars Are Trading In Their Nikes
Before last summer, every top N.B.A. draft pick of this decade had signed a sneaker endorsement contract with Nike or Adidas. DeAndre Ayton, this year’s No. 1 pick, did not. “We were dealing with Nike people, Under Armour and all the other shoe companies,” he said soon afterward. “We just thought Puma was the right…