Do you remember what topped your holiday wish list in the early 2000s? If you’re Zoë Kravitz or a fellow ‘90s baby, chances are it was the iconic Tiffany’s charm bracelet. “It was a big thing at my school,” explains Kravitz. She says “her dad”—my mind says Lenny Kravitz—gave it to the actress after she asked and reasoned she needed it the way all teens do: “everyone else at school had it.”
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Fast forward to today and that same bracelet might just top your list this year, as Kravitz wears a similar style in the latest Tiffany & Co. Holiday campaign video. Not only does the singer and actress breathe new life into the iconic jewelry by loading the bracelet with charms, but she pairs it with bejeweled diamond rings, a gold key earring, and a sparkly choker. In the video, she plays a modern-day Alice in Wonderland, who stumbles down a rabbit hole in a Tiffany’s store to discover the likes of Maye Musk, Xiao Wen Ju, and Naomi Campbell.
In a way, Kravitz is not totally unlike the fairy tale character Alice. Recently she’s moving through different worlds—from music to movies to TV—meeting Fantastic Beasts along the way, and being surprised at every turn.
Her latest? A vintage engagement ring from her boyfriend of two years Karl Glusman.“It’s been a ring I’ve been admiring for quite a while and a friend had given him the hint,” says Kravitz. “I had no idea he would or even knew about the ring. I was really shocked that he proposed and he had the ring I’ve been kind of fantasizing about.”
Watch the full holiday campaign video above and stop by the Tiffany New York flagship store between November 16, 2018 to January 1, 2019 to see an actual workshop that will house jewelers, stone setters and engravers.
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Courtesy of Tiffany & Co.
