For its new Keret Cake, Breads Bakery’s Proustian moment was a short story, “Crumb Cake,” by Etgar Keret, an award-winning Israeli author who wrote it for the bakery. The cake, a moist, slightly citrusy golden loaf topped with crumbs and bits of dried raspberry, was created by a Breads baker, with input from the writer. Each cake, on sale starting Thursday, comes wrapped in a copy of the story, which is about a teenager, not a cake.
Keret Cake, $18, Breads Bakery, 18 East 16th Street, 1890 Broadway (63rd Street), 212-633-2253, breadsbakery.com.
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