Frances Valentine, the accessories line launched by the late designer Kate Spade in 2016, has tapped The Marvelous Mrs. Maisel’s Rachel Brosnahan as the face of its spring 2019 campaign. It’s a poignant pairing: Kate Spade, who passed away tragically last June, was Brosnahan’s aunt.

Shot by Maggie Cepis, the aptly titled Love, Katy collection celebrates the colorful and playful aesthetic Kate Spade was loved for. In the campaign, Brosnahan is photographed in vibrant dresses and printed trousers along with the new Frances Valentine spring offerings, including the Alice Kitten Heels, Arielle Basket Bag, and the Honeypot straw handbag, one of Brosnahan’s favorites.

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For the Marvelous Mrs. Maisel star, the collection’s whimsical designs and color palettes remind her of her late aunt’s buoyant personality. «I have always loved Katy’s love of colors and accessories,» Brosnahan said. «She brightened up every room she walked into. She also loved classic shapes but by mixing colors and patterns and adding funky accessories, her personality always shone through.”

The collection also includes the Midge handbag, inspired by Brosnahan’s Marvelous Mrs. Maisel character Midge Maisel.

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Kate Spade died last June of suicide in her New York City apartment. Shortly after Spade’s passing, Brosnahan honored her aunt in a sweet post on Instagram.

«Knowing Katy, this is how she would want to be remembered,» she captioned a video of Spade dancing. «She had a light that words can’t capture but touched everyone she came into contact with. She was exceedingly kind, beautifully sensitive, insanely talented, funny as heck and one of the most generous people I have ever known. She was effervescent. Hug your loved ones extra tight today.»

The National Suicide Prevention Lifeline provides 24/7, free and confidential support for people in distress, prevention and crisis resources for you or your loved ones, and best practices for professionals at 1-800-273-8255.