When Skims launched in 2019, the shape-enhancing garment line featuring bras, shorts, and bodysuits quickly became a must-have staple. Comfy loungewear knits and new shapewear silhouettes in a wide range of shades soon followed. In 2020, Skims ultra-breathable pointelle fibers and technologically innovative fabrics remain a hit among shoppers. Now, in celebration of Skims’ upcoming one-year anniversary, Kim Kardashian West is launching a new Skims campaign as an ode to her devotees by featuring eight lucky customers alongside some of her famous friends.
Launching on September 10, one year from the day Skims first debuted, the anniversary campaign further drives home Skim’s brand ethos: «Solutions for every body.» Of the varying bodies included in the campaign, KKW recruited Lala Anthony, Precious Lee, Rumer Willis, Jodie Turner-Smith, the Hamlin Sisters—Amelia Gray and Delilah Belle—as well as Tik Tok star and Kourtney Kardashian’s new BFF, Addison Rae, and Yovanna Ventura to showcase Skims’ bestselling Solutionwear™ and Fits Everybody collections.
In the accompanying videos, shot by Kanye West’s longtime collaborator Vanessa Beecroft, the campaign stars are seen lounging around in a room covered with previous Skims campaigns, doing what normal folks do on any given day—kneel on a bed and ignore phone calls (Rumer), stretch (Addison), and take photos (KKW), naturally. Celebrities aside, KKW put the spotlight on a few fans, including three women: Myleeza, Brandi, and Maddison. Having famous friends who use their platform to promote a brand is beneficial, but its the loyal fans that make the Skims’ world go ’round.
«It’s wild to think that it’s already been one year since we launched SKIMS. I’m eternally grateful for the love and support that our customers have shown both me and the brand. I’ve loved seeing everyone’s photos in SKIMS and reading the comments on social media, and I wanted to use this time, the campaign, and customer gifting to really say thank you,» KKW said in a statement. «The customers are our inspiration for developing new ideas and collections and there is so much more to come.»
One year ago, KKW introduced Skims as her solution to the many years she was left frustrated trying to find shapewear with enough support. Skims launched in sizes XXS-4X (up to 5X in Solutionwear™ collection), various cup sizes, and nine flesh tone shades.
But KKW’s love for her customers doesn’t stop there. In tandem with the campaign’s release, KKW is also gifting 100 lucky customers pieces from the best-selling Solutionwear™ styles, exclusive SKIMS novelty items, and a note written by Kim Kardashian West herself. The full campaign launches on September 10. In the meantime, shop some of our favorite items below.
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