What Is #WaterTok?

When Brigette Ramirez and her family drove to Houston for a Taylor Swift concert, she made a very important pit stop. Three, actually: T.J. Maxx, T.J. Maxx and T.J. Maxx. Mx. Ramirez, 33, an 11th-grade U.S. history teacher, was on the hunt for the sugar-free syrups that her fellow flavored-water enthusiasts had cleaned out from…

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Meet TikTok’s New Tastemakers: The Impeccably Dressed Women of New York’s Upper East Side

Trends move quickly on TikTok, and fashion has always been cyclical. What’s old or uncool is almost always new and “in” again. Case in point: the video app’s newest tastemakers: the impeccably dressed, coiffed women of New York City’s Upper East Side. Accounts like @LadiesofMadisonAve, @ThePurseBlog, and @NYCFashionGal showcase daily looks from the sartorial set…

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