The TikTok search for the Titanic sub

Gray posted his videos in installments, teasing viewers with dramatic music and cliffhangers, asking them to comment — another good engagement hack — if they wanted another installment. He said he eventually stopped encouraging his followers to do this because it began to feel too much like clickbait. Like many of the creators I talked…

Details

Best-Dressed at the NBA Draft

The fact that the N.B.A. draft occurred smack in the middle of the Paris men’s wear shows was something of a cosmically appropriate coincidence. After all, the draft has increasingly become one of our most watched runways, the heart of the convergence between fashion and sport that has spawned the tunnel walk and social media…

Details