You’ve Heard of K-Beauty. Now Try K-Perfume

Inside Elorea, a sleek new Korean perfumery in Manhattan’s NoLIta neighborhood, whose name is a portmanteau of “elements” and “Korea,” you will find paintings and pottery by Korean and Korean American artists, a cafe offering a chocolate and perfume pairing and shop attendants dressed entirely in black, eager to explain the brand’s gender-neutral fragrance collections.…

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