In Hard Times, a Barrage of Ads Promises Peace of Mind

A lethal pandemic and widespread unemployment have coincided with a tense presidential campaign and nationwide unrest. For the advertising industry, that means opportunity. “If history has taught us anything, it’s that we can get through anything — and that beer sometimes helps,” the actor Paul Giamatti says in a Coors Light commercial. The narrator of…

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Apple and Google to Make It Easier to Opt In to Virus Tracing

Several state governments may soon send residents an alert asking them to turn on “exposure notifications.” On Tuesday, Apple and Google said they would make it easier for states to use their new technology that detects phones that come close to one another and can notify people who may have been exposed to the coronavirus.…

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Valved Face Masks and Face Shields Offer More Comfort but Less Protection

Face shields and valved masks — two options many people find more comfortable than cloth face coverings — appear to be less effective at blocking viral particles than regular masks, a new study shows. The Centers for Disease Control and Prevention had already stated that clear plastic face shields and masks equipped with vents or…

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Young People Are Fighting Hunger and Finding Purpose

The line snaked around the block on a recent Sunday afternoon as Angelenos on foot and in their cars waited to receive grocery bags brimming with squash and tomatoes, multicolored carrots and loaves of fresh-baked bread from two dozen volunteers, most of them young. The food giveaway took place under makeshift tents set up in…

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6 Men‘s Phrases You Should NEVER Believe

Men lie for various reasons: out of fear of losing a woman, trying to avoid a scandal, out of a desire to seem better than they are. But not a single normal relationship has been built on lies yet. Therefore, be on your guard: below you can read men’s phrases, which you should never believe.…

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How a Bus Ride Turned Into a Coronavirus Superspreader Event

In late January, as the new coronavirus was beginning to spread from China’s Hubei Province, a group of lay Buddhists traveled by bus to a temple ceremony in the city of Ningbo — hundreds of miles from Wuhan, center of the epidemic. It was a sunny day with a gentle breeze, and the morning service…

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Fall Style Is About Comfort and Versatility For This Beauty Editor

This fall will likely feel pretty different than last year. For starters, you might be wrapped up in your favorite scarf on your couch, instead of throwing it on for your commute. But some of your go-to items for this season needn’t change just because you’re spending more time at home. Take it from beauty…

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Taco Mix FonteNova, With Cemitas, Tacos and More, Opens in the Bronx

Headliner Taco Mix FonteNova Jorge Sanchez, the Puebla, Mexico, native behind the Taco Mix taquerias in East Harlem, has opened his first sit-down location in Riverdale, in the Bronx. (He kept the previous restaurant’s name, FonteNova, out front.) For now, the brick-walled dining room with a stretch of bar is not serving guests indoors, but…

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How to Submit a Modern Love Essay

ImageCredit…Brian Rea Although Modern Love has evolved into a podcast, a book, a TV show and Tiny Love Stories in its 16 years, the column’s central mission remains the same: to publish honest personal essays about contemporary relationships. We seek true stories on finding love, losing love and trying to keep love alive. We welcome…

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For Simone and Max Rocha, Family Has Always Been a Source of Inspiration

One very hot Friday afternoon in June, the chef Max Rocha, 30, packed a picnic hamper with a pork terrine, an almond tart, some strawberries and a loaf of freshly baked sourdough bread and cycled two miles east from his home in London’s Hackney neighborhood to that of his sister, the fashion designer Simone Rocha,…

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