Glen Luchford for Calvin Klein
Turns out Shawn Mendes is just the first of Calvin Klein’s new campaign stars to share a glimpse of his new celeb-thirst-inducing ads for the brand. Today, Calvin Klein released the rest of the shots for its Calvin Klein Underwear and Calvin Klein Jeans spring campaigns, and if you liked shirtless Shawn Mendes, you’ll love a chiseled Noah Centineo’s take on the iconic boxer ad. Centineo, Kendall Jenner, and A$AP Rocky are the other celeb ambassadors shot for the designer by Glen Luchford.
The ads are meant to capture the raw, honest, emotional experiences of youth today. And each campaign star talked a little about the power of young people to mark the campaign.
Centineo made his debut for Calvin Klein with both an underwear shot and one for the jeans campaign. He also had an insightful take on feeling young: “I think youth is a thing, regardless of age, that looks at the world, that looks at a scenario, and flips it on its head and goes, ‘that might not be right. How can we do that better?’”
Glen Luchford for Calvin Klein
Glen Luchford for Calvin Klein
Mendes, meanwhile, had two underwear ads. He also spoke about how young people are using their voices: “I think that youth, and this generation in general right now, are speaking so loudly, and people are listening more than ever,” Mendes said. “And it’s incredible because they’re saying very, very important things and people are listening. I don’t think we’ve ever been louder as a younger generation—and in the best way.”
Glen Luchford for Calvin Klein
Glen Luchford for Calvin Klein
Jenner, a Calvin Klein veteran, did one shot for the underwear campaign and one for the jeans campaign. She spoke about how youth is more an attitude than a physical age. “I don’t think youth has an end really,” she said. “I think it’s all in your soul and how you feel rather than an actual age.”
Glen Luchford for Calvin Klein
Glen Luchford for Calvin Klein
And A$AP Rocky did one shirtless denim shot for Calvin Klein. He spoke too about how youth isn’t so much an age as much as it is a mentality. “I think that youth can be the beginning stage of any part of life whether it’s a new career, a new chapter, a new album,” he said.
Glen Luchford for Calvin Klein
