The year 2019 has blessed us with an abundance of memes, sensational scammers, and viral celeb moments—all ripe for the picking this #SpookySzn. ELLE.com is here to help you win Hallowmeme with our complete guide to costumes for people who love the Internet.
What is White Claw?
Every summer, it seems, births a new trendy drink. Last year it was Aperol Spritz and, before that, the Lima-A-Rita. But this summer—those fiery three months we’ll never forget as Hot Girl Summer 2019—spiked seltzers were nearly everyone’s drink of choice. As ELLE.com’s features editor (and White Claw aficionado) Kat Stoeffel wrote in August, «what makes spiked seltzer so 2019 is its bald appeal to our love of trendy sparkling waters.»
Almost instantly, the bubbly beverage became the meme of the year. YouTubers, like Trevor Wallace, and Instagrammers and TikTokers were all posting hilarious viral videos about White Claw.
You should wear this costume if…
Your drink of choice this summer was, duh, a White Claw.
How to get it:
As we reported back in September, Yandy, the infamous costume company behind risqué Mr. Rogers and hot tariff, released a sexy White Claw can outfit. A representative from the company told ELLE.com the so-called «Hard Outlaw» costume had been in the works ever since spiked seltzer rose to popularity this summer. Apparently it was also the beverage of choice with Yandy staffers. «They are wildly popular with our team, too,» Alicia Thompson, Yandy’s director of brand marketing, said. «This costume was created in a two-piece bodysuit style and uses the popular hashtag trending on social.»
However, if you understandably don’t want to shell out $54.95 for a Yandy White Claw costume, it’s pretty easy to DIY. All you need is a shirt, colorful headband, and leggings. Top it off with a poptop necklace. Voilà!