Conceiving the Watches of Tomorrow

It was a Monday morning in mid-September and summer vacation was over for the five master’s degree students enrolled in what their university describes as Europe’s only diploma program in watch design. “Why I am here?” said Aloïs Sauvage, 23, repeating the question he had been asked. “Because I love watches and the universe of…

Tissot Says Youth-Oriented Marketing Has Paid Off

For some time, storm clouds have been gathering over the less expensive end of the Swiss watch industry. Smartwatches, particularly the Apple Watch, have flooded the marketplace, inundating the production of traditionally styled Swiss watches that retail for less than $1,000. But Tissot, the largest brand in that segment by estimated production volume and sales,…

Drive-Throughs in America Are Thriving

Faith Enokian loves a drive-through. The senior at the University of South Alabama loves them so much she pulls into one at least eight times a week. Sometimes it’s just to pick up food. Other times she asks an often-baffled Starbucks barista to make “whatever your favorite drink is” and posts the interaction on TikTok.…