Big Dairy Is Trying to Get Gen-Z to Drink More Milk
To the marketers trying to reboot milk as a sports drink for Generation Z, Yvonne Zapata seemed like the perfect ambassador. An exuberant 24-year-old marathoner from Brooklyn, she describes herself as a proud Latina runner. Her nickname is Miss Outside. The Milk Processor Education Program signed her to its 26.2 project, an ambitious effort to…