Pantone’s 2023 Color of the Year Is Viva Magenta
On Thursday, Pantone announced its 2023 color of the year: Viva Magenta. A hue with a lust for life. Not the aggressive synthetic of Barbie, not the intense luxury of Valentino’s couture, not the tired millennial salmon, but as the New York Times critic at large Jason Farago put it, “a saturated shade honking at…