Don’t Call It a ‘Mood Board’ — It’s a ‘World’
Mood boards are “carcasses,” said Brian Collins, the chief creative officer of Collins, a branding strategy company. “I have used ‘world-building’ since the start of my career,” he said. “I was introduced to the idea by Marty Sklar, who led Walt Disney Imagineering for years. He walked me through Disney World when I was 23,…