Tissot Says Youth-Oriented Marketing Has Paid Off

For some time, storm clouds have been gathering over the less expensive end of the Swiss watch industry. Smartwatches, particularly the Apple Watch, have flooded the marketplace, inundating the production of traditionally styled Swiss watches that retail for less than $1,000. But Tissot, the largest brand in that segment by estimated production volume and sales,…

Drive-Throughs in America Are Thriving

Faith Enokian loves a drive-through. The senior at the University of South Alabama loves them so much she pulls into one at least eight times a week. Sometimes it’s just to pick up food. Other times she asks an often-baffled Starbucks barista to make “whatever your favorite drink is” and posts the interaction on TikTok.…

How the Humble Sheet Cake Became Top Tier

The Los Angeles-based baker Michelle Boulos can still picture the sheet cakes she ate as a child: slathered with bright white frosting, decorated with tiny plastic balloons. But the confections she makes and sells via her Instagram account No Good Cakes are something else entirely. On one recent creation, frills of buttercream surrounded an acid…

What’s in a (Watch) Name?

And the De Bethune name honors a historic figure. “By borrowing the name from the 18th century French Chevalier De Bethune, naval captain, researcher and specialist in techniques and materials,” wrote Denis Flageollet, who co-founded the Swiss brand in 2002 with David Zanetta, “I wanted to pay tribute to a man who embodied all my…

The Amazon Coat Is Back

Remember the famous so-called Amazon coat from 2019? Of course you do. And whether or not it fit your sartorial style (that whole pulled-together-but-not look is only right if your heart is in it), it was, objectively, two things: popular to a fault and ultra-warm. The brand behind the coat, Orolay, didn’t stop there, though.…