Tiffany Deal Is a Signature Move by the Sun Tzu of Luxury
The soap opera also known as the largest deal in luxury, the LVMH Moët Hennessy Louis Vuitton-Tiffany acquisition, finally has a happy ending. The two companies originally announced their synergistic engagement in November 2019 only to later engage in months of public mudslinging after the pandemic hit the luxury market and LVMH’s commitment turned wobbly.…